The Results
Increase In Sales From Social Media
Increase In Site Traffic From Social Media
Increase In Overall Site Traffic
Increase In Email Lead Generation
91%
1,000%
63% 191%
The Challenge
Step 1
Socially-conscious apparel brand HBCU Veteran had yet to leverage Facebook or Instagram advertising.
Though already successful with customers face-to-face, the HBCU Veteran team knew that digital ads could scale both brand awareness and sales.
The Strategy
Step 2
Our primary objective was to better define what target audiences care about, positioning HBCU Veteran for more effective branding and sales campaigns in the future.
With the HBCU Veteran team, we created a Facebook and Instagram strategy primarily focused on mailing list growth—a long-term play.
Step 3
The Creative
Once the strategy was defined, our team used HBCU Veteran creative assets to produce engaging Facebook and Instagram ads.
In some cases, we spoke directly to a particular school community. In others like those displayed here, we kept messaging more broad—yet still stayed true to both our sales and brand awareness objectives.
