Small Business Fundamentals
Now What?I’ve been lost in the sauce before—the entrepreneurial sauce that is. Sometimes there are significantly more small business tasks to get done than I have time for. And when I was lost in the sauce, it seemed like I had no idea how to prioritize my tasks. What...
Free Apps and Tools: A Small Business Owner’s Best Friend
Even when times are great, it’s hard to beat Free.99! Given our 2020 reality and everyone’s desire to tighten their belt, this short post is dedicated to some of the free apps and tools we use—most of them on a daily basis. We used to dream of the day we could use...
Entrepreneur Playbook: Profit and Loss Statements
Look, nobody goes into business to stare at financial spreadsheets. Beyond money and the ways we keep track of how it’s coming in and going out, entrepreneurship is about carving out a lane for yourself, your team, and your beliefs. Yet if you don’t pay close...
Embracing a New Reality
It’s safe to say, we’d all rather be living in coronavirus-free communities right now. Sadly, that’s not anyone’s reality. And from a small business perspective, this is a particularly stressful time. Is simply surviving the goal? Is there a way to dig in and weather...
Great Ads Can’t Save a Terrible Product. Example? The Washington Redskins.
The Redskins’ attendance woes have been well-documented over the last year and change. In 2018, they suffered the largest-ever decline in average attendance (19%—second-worst was 9% in 2018). They did away with the “waiting list” for season tickets. Nobody...
8x Growth For the Price of a Chicken Sandwich a Day
Disclaimer: I didn’t go to Popeyes before they ran out of chicken sandwiches. I’m team Chick-fil-A! But I looked up Popeyes’ retail price. The sandwich cost $3.99 plus tax. Investing $5.00 per day—roughly the price of one chicken sandwich— into Facebook...
What Facebook & Instagram Ad Agencies Don’t Want You To Know.
Almost a year ago, Bold Xchange had a problem: our newsletter didn’t have many subscribers. Aside from spamming our family and friends for signups, we needed a solution that would help us find more loyal readers. Facebook and Instagram advertising became...