by Doug | Sep 29, 2019 | Advertising
The Redskins’ attendance woes have been well-documented over the last year and change. In 2018, they suffered the largest-ever decline in average attendance (19%—second-worst was 9% in 2018). They did away with the “waiting list” for season tickets. Nobody wants them!...
by Doug | Sep 20, 2019 | Advertising
Disclaimer: I didn’t go to Popeyes before they ran out of chicken sandwiches. I’m team Chick-fil-A! But I looked up Popeyes’ retail price. The sandwich cost $3.99 plus tax. Investing $5.00 per day—roughly the price of one chicken sandwich— into Facebook and Instagram...
by Doug | Sep 12, 2019 | Advertising
Almost a year ago, Bold Xchange had a problem: our newsletter didn’t have many subscribers. Aside from spamming our family and friends for signups, we needed a solution that would help us find more loyal readers. Facebook and Instagram advertising became that...